Your website design will either attract a client, or scare them away immediately. Here are the worst errors developers and web design agencies should avoid:.
Not Compatible with Mobile
People spend more and more time on their mobile devices, and less on their desktops.
Connectivity is a problem, because mobile users rely on cell service or WiFi. For mobile users this means responsive websites with fast page load times are more important than desktop users.
Your website needs to look great at different screen sizes and load quickly to keep users coming back in each scenario.
Vague Call to Action
What do you try to achieve on your website? When users can work that out, they are more likely to click on to something else in those first 8 seconds.
A call to action (CTA) is a prompt encouraging a consumer to take a given action. It asks them the next thing to do. For instance, if at the end of a blog post there is a CTA asking users to leave a comment, this allows them to remain on the web longer.
A successful call to action helps make a good impression on you and improves the conversion rate for your website.
It is vital that your website gives everybody access to the same information, irrespective of the handicaps that some users might have.
Most regulations on accessibility are helpful to all users. For example, having a font that is too small can deter other users from reading further. With the ability to adjust the size with your browser, everyone will benefit from increased font size.
Designers are using white space as a tool for integrating design elements. It helps to organize content, and shows relevant information prominently on your page.
Often consumers see white space and consider it wasted space, but that is far from the reality. White space keeps your pages busy so that users can easily digest the content.
Although most people appreciate creativity, you can sometimes go overboard.
Efforts to be more innovative than your competition can lead to designs which disregard the basic principles of legibility. You want to be clear about your designs, and have a purpose.
Don’t make the mistake of choosing fonts and colors which remove your content.
Too Much Designs
While the graphic trends of 2020 are rampant with asymmetric layouts, neon colors, bold typography and psychedelic elements, you can not ignore the basic principles of user experience.
Focusing on design can be easy and you can forget to make sure your page is easy to navigate, accessible and displays visual hierarchy.
Don’t suffocate your users with design elements “out – of-this-world”-make sure they know why they’re there and how to navigate to the information they’re looking for.
No SSL Certificate
If you’re unsure what this is, take a look at your browser’s bar. The small lock to the left of the URL indicates an SSL certificate has been installed on the site you are on.
That verifies the identity of a website. This is particularly important where users provide sensitive information such as credit card numbers.
An SSL certificate is not a necessity but it can boost your customers ‘ confidence and continue to improve the ranking of your site.
Lack of Header Tags
Header tags are very important for the optimisation of the search engine. They identify the content of a page, and reveal keywords for the target.
Simply put, the H1 tags highlight the most relevant search engine text on your website, which will attract more traffic to your page.
You should use H1 on each of your pages.
Difficult to Navigate
Navigating the site should be easy for the users to find what they need. If they can not find it within a reasonable amount of time, they will probably leave and not return.
Avoid putting a non-standard location in your navigation menu. Many sites use horizontal menus over the top of the page, or under the top-left logo.
Save the drop-down menus as well. Most usability studies suggest users are finding drop-down menus annoying.