Category: Web Design

UX vs UI: The Main Differences

Some web design agency use the terms UX and UI interchangeably. However user experience, or UX, is not the same as user interface, or UI. It’s always important to make a clear distinction between these two concepts. Below are important details you should know.

 

UI and UX: Why do we need both of them?

By making a distinction between UX and UI design, you can provide your website visitors what they want. However, in truth, website developers often end up multitasking. They end up performing the roles of both the UI and UX designer. But, it’s always better to hire separate team of individuals to get the best results.

 

What is user experience (UX)?

User experience always prioritizes convenience of use. It is actually related to the market research field, and is a very multi-faceted realm. Here are some tasks which fall under this category.

The following tasks all fall under the category of UX design:

  1. Development Planning
  2. Wireframing and Prototyping
  3. Customer and Competitor Analysis

 

What is user interface (UI)?

It is the UI designer’s job to use the prototypes and market research results provided by the UX designers to build attractive visual layouts. These layouts should be guiding and responsive. Here are the tasks which fall under UI design.

  1. Graphic and Animation Development
  2. Responsive Software Design
  3. Guiding Users Through Visual Storytelling

 

How UX and UI Work Together

How to encourage your users to make purchases, sign up for newsletters and search for different products? Well, that’s the UX designers job. They spend tons of time developing different personas, and user stories. Usually, flow charts are utilized.

UI designers depend on the information that UX designers get. These professionals help manage user interactions by incorporating additional details to guide users navigate around.

UI designers focuses on drawing users in, while UX design is all about addressing utility. As you work on different website projects, you should gain better understanding of its differences.

Responsive Web Design: 7 Useful Tips and Tricks

  • Utilize microinteractions.

Microinteractions are rapidly making its mark in the website design field. Interactive features and animations are attention-grabbing and functional, and can therefore improve user experience.

 

  • Optimize typography.

Text should always be legible, even on the smallest screens. Don’t just choose font styles and font sizes. You need to make sure that all paragraph lines have enough breathing room. Moreover, avoid script or decorative fonts for body copies. They are very hard to read.

 

  • Learn how your audience use mobile phones.

Different people use websites differently. In order to improve your strategy, you should try to be in the position of your audience. Use analytics, and check their behavior. How are they accessing your website? Which pages and elements do they love using?

 

  • Plan your design.

Before pushing through with website creation project, you need to plan the entire layout first. Most designers would begin by building a wireframe. This would help you get the exact look and feel of what you are trying to achieve.

 

  • Don’t forget to optimize images.

Remember that images are not just mere decorations. They play a crucial role in every web design. Your website photos can even make a unique emotional connection with your users, and allow them to visualize the product they want to buy.

 

  • Be Careful in addressing navigation.

Navigation is one of the website’s most crucial parts. There is no success if there is no smooth, easy navigation. This serves as an effective roadmap to your visitors, so they would be able to access your pages without any problem.