People can employ a lot of different affiliate marketing strategies that will help improve their results and some of them are effective while some of them are a complete waste of time.
It should come as no surprise that content creators and publishers should include an avenue on their platform that will encourage their audience to sign up on their email list. Email marketing is not a lost art. In fact, it is one of the best tools that you can use that will help you gain more traction to your website and, quite possibly, more people that will actually buy the stuff that you promote in your channel.
Today, I am going to be giving you some email marketing tips that will help you improve your results. Spoiler alert: This doesn’t include email spamming.
The point of building your email list is to help you improve your relationship with your audience and not to bombard them with offers and whatnot or overselling. That is why it is imperative that you not only give them some affiliate links from time to time, but also provide them with quality content as well. In other words, for every four emails that you send to them that are purely informational, add one that gives them the avenue to buy whatever it is that you are promoting. Doing it this way will yield you better results since your emails will not be construed as spam right off the bat.
For instance, if your blog is all about skincare products, do not create articles that will always encourage them to buy but make something that actually holds a lot of meat. In other words, do not treat it as a sales pitch but rather as a supplement that will help you build stronger relationships with your subscribers.
Believe it or not, your audience also cares about how you live your life. It is always a great idea to be authentic with them because it is a necessary ingredient for a stronger relationship.
Instead of creating articles for entertainment or business purposes, make something that will also let your audience know how you are and what you feel about a certain relevant topic.
Give Some Lead Magnets
A lead magnet is basically an incentive and you can give that to your audience every time they subscribe to your cause. For instance, if your content is solely based on creating ebooks, you can give them free supplements from your main ebooks to hook them into subscribing.
Use Opt-in Forms
Opt-in forms are mandatory if you are to build your email list. That being said, you can experiment by putting your opt-in forms in key locations such as the landing page, the footer, or even in the “About” section as well.
Just like creating content, you have to be consistent with sending your emails. Contrary to popular belief, it is actually helpful that you email your subscribers on a daily basis, especially if you are giving them high-quality content. Fortunately, you do not have to do things manually. You can employ a lot of different tools that will help automate some processes, thus, making your life easier.