1. Click-through Rate
Are you looking for quality social media marketing and advertising services in Malaysia? Well, you better choose the professionals who can help you improve your Instagram click-through rate. In Instagram, you can only post one clickable link on the profile section. Make the most out of this space by putting a trackable URL. This allows you to calcite the CTR of your Instagram account.
2. Hashtag Growth Rate
Hashtag growth is a crucial Instagram metric several digital marketers tend to ignore. By measuring this, you can get important data, and eventually generate better results. Look into the posts that have your hashtags.
3. Follower Growth Rate
The amount of people following your account is the most popular metric that there is. Do you know that the amount of followers you attract to your Instagram profile organically can indicate how people are perceiving your brand. It shows how fast your community is growing.
4. Engagement Rate
Engagement rate doesn’t stop at the amount of “likes” an account gets. It’s also very important to know why a person finds your videos or photos interesting. Who knows? Maybe some people just “like” photos out of their habit of liking stuff. Others, on the other hand, “like” the photo because they really think it’s enticing. There can be various reasons.
5. Engagement Per Post
Finding success through Instagram marketing means working with little details, and ensuring that all efforts are focused towards the right direction. Apart from keeping an eye on the aforementioned Instagram metrics, you also need to focus on the average engagement generated from all of your posts.